ABOUT

I am currently the Art Director in the Creative Department at Basic Fun!, a toy manufacturer in Boca Raton known for many retro brands such as Care Bears, Lite-Brite, Tonka, and Pound Puppies. I am responsible for creating packaging, trade show, retail signage and displays for leading brands, as well as providing training, art direction, and mentoring to Creative department members.

My previous position was Creative Director for Tint World Franchise Headquarters also located in Boca Raton. In this role I was responsible for maintaining brand positioning, consistency and standards across all mediums while designing collateral material related to the promotion and sales of products and services.

Before Tint World I was the Senior Packaging and Design Manager with the South Florida toy manufacturer Just Play, where I supervised all aspects of the art team and creative department in the Boca office. In collaboration with product designers, brand managers, and licensors, I led the creative team in the development and design of compelling advertising, trade-show graphics, product displays and award-winning retail packaging for positioning in every major mass retailer throughout North America.

Prior to working at Just Play, I was the Creative Director at Brandberry, a full-service licensing agency specializing in creating, building and licensing brands. During that time, I managed multiple on-site design teams located within various client offices in South Florida that specialized in the creation of marketing collateral, style guides, retail packaging and overall brand building.

I have more than 20 years of experience in graphic design, photography, art direction and marketing within various consumer product industries, including auto aftermarket accessories, office supplies, consumer electronics, food and beverage, children's toys, cosmetics and architectural lighting.